Instagram has introduced a new feature that allows users to reset their algorithms easily, coinciding with the government’s efforts to enhance online safety. This feature will enable users to clear their recommended content from Explore, Reels, and their feed, reducing their exposure to potentially harmful content.
Meta, the parent company of Instagram, is striving to make the app safer for young users, particularly after the introduction of more private Teen accounts in September. The reset feature will be rolled out globally soon, aligning with the government’s focus on online safety priorities. Peter Kyle, Labour’s technology secretary, emphasized the importance of “safety by design” and called for greater transparency from tech companies in addressing harms occurring on their platforms.
While child protection groups welcomed the announcement, some believe that more stringent measures are necessary. Ian Russell, chair of trustees at the Molly Rose Foundation, emphasized the need for a new Online Safety Act to address structural deficiencies and prioritize harm reduction. The NSPCC also emphasized the importance of social media platforms being transparent and proactive in ensuring child safety, particularly in disrupting abuse through private messaging.
By focusing on innovation and technology to prevent harm and disrupt abuse, the regulatory framework has the potential to significantly impact the online world for children. It is crucial for tech companies to prioritize safety and transparency, working in collaboration with regulatory bodies to create a safer online environment for all users, especially young people.